The Vixen Society
The Client
Located in Dallas, The Vixen Society combines boudoir photography, a lingerie store shopfront and an empowered community. Led by founder Tamara, the team creates amazing imagery by guiding their clients in a clear and empathetic way to help them reconnect with their own confidence.
The Challenge
When looking to rebrand the business under a new name, Tamara wanted a clean, sophisticated and adaptable identity that could grow with all facets of her business. It was important that The Vixen Society felt like a premier destination not just for amazing photos but also to find your people and a community of women that will build you up and celebrate you.
The Solution
The primary brand logo and supporting icon was developed to feel as strong, feminine and as unapologetic as the clients that work with The Vixen Society. Utilising a mostly monochromatic palette (with touches of deep green and blue), the dark visuals feel mysterious and alluring with minimal statement typography further helping to communicate the sophisticated feel. A large array of social media templates was developed to allow flexibility across all facets of the business.
Brand Identity Design by Obscurio & Co.
